Why do most manufacturers like to use expensive foreign brands of PLC?
Despite the rapid development of domestic PLC in recent years, domestic PLC is still a minority for the entire automation market, and more than 75% of the market share is still owned by foreign PLC brands led by Siemens Mitsubishi. So what are the reasons that affect the choice of automation manufacturers and equipment parties? Which factor is the most important, brand, ecology or product?
First of all, the most important and core point is the "brand power", the PLC of Siemens and Mitsubishi and other international brands has a high market recognition and credibility around the world, because they are widely used in various industrial and automation fields. For equipment manufacturers, choosing these well-known brands of PLC products can enhance the reputation and trust of their equipment. The brand is not just an empty name, the well-known brand represents the battle-hardened, time-tested, on behalf of reliability and stability, on behalf of the industry recognition.
Brand is a core factor affecting the choice of automation manufacturers, Siemens Mitsubishi and other foreign PLC in the domestic market has been cultivated for decades, can be said to be time-tested, fruitful. The domestic PLC is mainly famous in recent years, but the future can be expected.
Brand is a manufacturer's product history accumulated, essentially around the product development, good products do not necessarily have a good brand, but a good brand must have a good product. So the center is the product, from the stability and reliability point of view, domestic PLC can be used in most scenes, but the stability and reliability is still not as good as Siemens Mitsubishi such old manufacturers, which takes time and on-site experience accumulation. The prestige of Siemens Mitsubishi is spelled out by numerous application scenarios and competitors.
Brand and product will affect the decision of end customers, many end customers will directly limit the supplier's choice of core parts, indicating that to use Siemens, Mitsubishi and other well-known brands PLC. At the same time for the equipment factory, the price of using Siemens Mitsubishi PLC equipment can be sold higher, in fact, PLC as the cost of the whole machine is very low, a hundreds of thousands of machine equipment factory is not concerned about the PLC cost is two thousand or three thousand, the core or stability and reliability, the machine to the terminal do not go wrong, after-sales cost is second, The key is to affect the trust of the end customer.
For the secondary development of PLC technology products, the user ecology is crucial, and most of the friends who just left the university do not even have the concept of domestic PLC. So far, colleges and vocational training are taught Siemens, Mitsubishi PLC, Siemens, Mitsubishi PLC teaching materials are all over the street, but so far rarely see domestic PLC teaching materials. The school's practical training equipment is Siemens, Mitsubishi PLC, domestic PLC practical training equipment is very few, in general, these are closely related to the overall user ecology. The mainstream PLC in the market is Mitsubishi and Siemens PLC, so students learn it and repeat. For engineering and technical personnel, learning costs are also high, engineers with Siemens PLC to domestic PLC trial and error costs, learning costs can not be underestimated, the most important thing is that domestic PLC will not increase wages for engineers, engineers lack of motivation to learn. The so-called is to learn Siemens PLC through industrial automation.
In the 2020 mask machine event, domestic PLC relying on the overall solution, big kill four, the market influence of domestic PLC has been rapidly improved, which is a landmark moment for the rise of domestic PLC. The shortage of foreign PLC in 2022 provides a stage for domestic PLC to show, and the quality of domestic PLC is also constantly improving, it is the emergence of hundreds of billions of market value of leading enterprises, domestic PLC can be expected in the future. Although the current domestic PLC market share is not as good as foreign PLC brands, but the domestic replacement of imports is the general trend, and now the share of domestic servo motors has been significantly improved. PLC as the brain in the whole machine is more important, the overall equipment premium is obvious, people have more trust in the products that have been accustomed to. However, domestic PLC is also in progress, product performance is steadily enhanced, reliability is constantly improving, product types are constantly rich, and it is more suitable for market demand, and the achievements of domestic PLC relying on subdivision industry + solutions are also obvious.
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